An Assessment of Digital Pragmatic Strategies in Nigerian Social Media: A Case Study of Facebook Group Chats
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Facebook group chats in Nigeria are vibrant digital spaces where pragmatic strategies play a pivotal role in facilitating conversation and establishing social rapport. Users employ a range of linguistic devices—including fillers, emoticons, and context-specific expressions—to manage turn‑taking, convey humor, and express solidarity (Adetayo, 2023). These pragmatic markers often reflect cultural norms and interpersonal dynamics unique to Nigerian society. In group chats, the informal, rapid exchange of messages encourages creative adaptations of language, resulting in a rich tapestry of pragmatic variation. This study investigates how these strategies are deployed within Facebook groups, exploring factors such as group size, topic, and participant demographics. By analyzing real‑time conversations, the research aims to uncover patterns in pragmatic behavior and evaluate how digital affordances, such as immediacy and visual cues, influence language use. The findings will contribute to a deeper understanding of how pragmatic strategies evolve in digital environments and how they shape group identity and social cohesion in Nigeria (Oluwaseun, 2024).
Statement of the Problem
Despite the central role of pragmatic strategies in Nigerian Facebook group chats, systematic research on this topic is scarce. The rapid, informal nature of group communication poses challenges for traditional linguistic analysis, resulting in a gap in our understanding of how these pragmatic markers are employed and evolve. This lack of empirical evidence hampers our ability to fully appreciate the impact of digital pragmatics on social interaction and identity formation. Without a focused study on Facebook group chats, the interplay between technology, culture, and language remains underexplored, limiting insights into effective digital communication strategies (Ibrahim, 2023).
Objectives of the Study
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To identify common pragmatic strategies in Facebook group chats.
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To analyze the influence of group dynamics on pragmatic behavior.
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To assess the impact of digital affordances on pragmatic variation.
Research Questions
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What pragmatic markers are frequently used in Facebook group chats?
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How do group size and topic influence these strategies?
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What is the effect of digital affordances on pragmatic communication?
Significance of the Study
This study is significant as it provides a detailed examination of digital pragmatic strategies in Nigerian Facebook group chats, contributing to our understanding of online sociolinguistic practices. The insights will benefit linguists, communication experts, and digital media practitioners by revealing how pragmatic markers shape social interaction and identity formation in digital communities (Chukwu, 2023).
Scope and Limitations of the Study
Limited to Nigerian Facebook group chats.
Definitions of Terms
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Pragmatic Strategies: Techniques used to manage conversation and convey meaning.
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Facebook Group Chats: Digital discussion forums on Facebook among members of a group.
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Digital Affordances: Features of digital platforms that shape communication.
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